Asked recently about the origin of our logo, we realized we had failed to say. The logo is an exact replica of the way our founder, Mr. Bissell, wrote his name. His mix of lowercase and capital letters is all at once imperfect and perfect. The logo speaks to us about our shared humanity and the daring in "not knowing how" while dedicating to play our small parts. A gap in Mr. Bissell's education did not prevent him from living fully his own unexpected story. If you wish, you might read about him here.